Myspace and Advertising

Myspace is branching out in forms of advertising with the introduction of 'SelfServe'. This enables companies to analyse the performance of ads directly through Myspace. I think this is intended to keep up with Google's 'adwords' program. The most interesting thing about this development is that Myspace is also launching 'HyperTargeting' platform that will allow advertisers to select specific groups of the Myspace audience. This will allow advertisers to directly access their market, e.g. the movie lovers category has over 300 subcategories that would mean promoting a movie would target the areas of an individuals profile that supported the style of the movie. If ever teanagers were worried about making themselves more less searchable to strangers this is one way they will not be able to avoid being 'found' by a marketing company. Tech crunch has got a great example of what the program will look like (here).